Lonny is a new online magazine by editor Michelle Adams (here is her blog). What is super ridiculously cool is that they started it with really nothing...they called all their Domino friends (which is obvious, and a good thing, by looking at the first issue), and created everything from there.
Here is their mission statement:
In a time when shelter publications are turning their last pages...OUR MISSION is to reopen the doors of accessible design. By embracing an online platform we provide inspiration at the click of a finger, directly connecting our readers to their favorite products and resources. Our freedom from page limits means that we can share more content in each issue, delivering an intimate look into the way people really live. At Lonny, we value independent thinking and believe not in following trends but rather in making choices that lead to happiness. We believe that good design and affordable design can coexist and that true inspiration can be found in the teeniest of homes or in the grandest of spaces.
I'm pretty excited about this. Go check it out!
Via Oh Joy